During the punishing civil war of the mid 60s, Ify’s family uprooted from Lagos, the country’s capital, to her parent’s original state in eastern Nigeria. In 1980, she exchanged the still recovering war-torn nation for the strange streets of London. There, Ify had to start a new life as a working-class immigrant and student in an environment far removed from her own in a city brimming with hostility. 

As the first book of its kind – from the mother of a family of successful British creatives – Endless Fortune examines the experience of the African diaspora and the complications around immigration from a personal perspective. This book is a timely addition to the ongoing conversation around migration and immigration in the UK. With Ify Adenuga at the very heart of the story, it explores the chasm between Lagos and London and how to not only survive but thrive in a new culture and country. Ify is an imaginative, captivating narrator who carries the reader through the highs & lows of the life of an immigrant, a parent and, ultimately, a survivor.

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The formidably impressive Ifeomagwu “Ify” Adenuga is married to Joseph Senior Adenuga and mother of Joseph Junior (Skepta), Jamie (JME), Julie and Jason Adenuga. After moving to London from Lagos in 1980, she went on to receive a BA (Hons) in Education & Film studies. Ify has not only raised her own family but continues to work with organisations across the UK and Nigeria to guide and support young people and help them lead independent lives in safe communities. In 2016, she received recognition as an ICON at C. Hub magazine’s prestigious Creativity and Arts Awards which recognises excellence in creativity, leadership and entrepreneurship.